7 Best Harry Potter Stores in London

After booking and enjoying a Harry Potter tour of London, there’s no better way to wrap up this magical adventure than by visiting the city ’s Harry Potter shops, where you can buy that souvenir from the series you’ve been dreaming of for so long to add to your collection. Take note—there are plenty of them!

After booking a Harry Potter tour of London, you have to visit this shop located next to the famous Platform 9¾ at King’s Cross Station. So, if you forgot to grab your Potions book before boarding the Hogwarts Express, you can always pop into the King’s Cross shop to pick one up quickly. The idea to open one of the Harry Potter shops in London next to Platform 9¾ at King’s Cross Station came from the large number of visitors who came here to see one of the London locations featured in the movies.

The Harry Potter trolley belongs to the shop, and the staff organize the line so you can take a photo pushing it to enter the platform. They put a Hogwarts scarf around your neck and toss it into the air to make the moment feel even more real. You can then purchase that professional-quality photo.

The interior design of the Harry Potter store at King’s Cross is inspired by Ollivander’s shop as it appears in the novels. The decor is amazing! This store features an exclusive collection created just for it that you won’t find in any of the other Harry Potter stores in London. All the more reason to come here!

Useful Information

• Address: Euston Rd, London N1 9AL, United Kingdom.
• How to get there: By subway, Circle, Northern, Piccadilly, and Victoria lines.

In Soho, you’ll find another one of London’s coolest Harry Potter shops, known as House of Minalima. It’s an art gallery specializing in graphic design, with its main exhibition centered on the magical world of Hogwarts.

Artists Eduardo Lima and Miraphora Mira worked on the films in the series and were responsible for designing many of the elements that appeared on the big screen, such as the “Weasley Witches’ Spells,” the covers of the “Daily Prophet,” and the chocolate frogs, among others. An ideal stop after taking the bus tour of Harry Potter locations.

I recommend visiting House of Minalima on a weekday to take your time exploring the free Harry Potter exhibition (it’s usually packed on weekends) and then taking advantage of the visit to buy a unique souvenir designed by these artists inspired by the young wizard’s magical world.

Useful Information

• Address: 157 Wardour St, London W1F 8WQ, United Kingdom.
• How to get there: By subway, Piccadilly Circus station, Bakerloo and Piccadilly lines.

Also in Soho, you can visit another of London’s most fascinating Harry Potter shops: House of Spells. Its decor and atmosphere are very much in line with the shops that appear in the wizard’s movies, so stepping inside feels like walking into one of the shops on the famous Diagon Alley. It’s amazing!

As for the products sold at House of Spells, you can find all sorts of items related to the Harry Potter universe (wands, spellbooks, uniforms, character figurines, candy, toys, and much more), as well as merchandise from other fantasy sagas like Game of Thrones, Frozen, Star Wars, or The Lord of the Rings, among many others.

If you love collecting items related to your favorite books and movies, you should definitely stop by House of Spells after enjoying the Harry Potter location tour. Between one thing and another, you’ll spend hours there! You’ll find it just a few minutes’ walk from the Leicester Square subway station.

Useful Information

• Address: 69-71 Charing Cross Rd, London WC2H 0NE, United Kingdom.
• How to get there: By subway, Leicester Square station, Northern and Piccadilly lines.

One of the most fun experiences you can have in London as a true ‘Potterhead’ is booking tickets for the Warner Bros. Studio Tour: The World of Harry Potter. It’s amazing! During your visit to the Warner Bros. Studios, you’ll be able to explore several different shops where you can buy souvenirs related to the wizarding world:

• The Studio Shop: where you’ll find custom T-shirts, scarves, and Hogwarts uniforms, replica wands, Quidditch flags, and plush toys, among other items.
• The Forbidden Forest Shop: where you can buy products related to this mysterious place at Hogwarts and the spooky creatures that lived there.
• The Station Shop: where I recommend buying some magical treats like chocolate frogs, licorice wands, or mint toads to enjoy on the trip back to London.

Visiting the official shops at Harry Potter Studios Park is part of the experience itself. They’re perfectly themed, and you’ll find plenty of very original products not available in other stores. For example, in addition to typical Harry Potter merchandise, the official Warner Bros. Studios shop also sells beautiful artwork and exclusive editions for collectors looking for a more special and unique souvenir.

In my opinion, it’s a fabulous shop to expand your Harry Potter collection and buy gifts, given its wide variety of items. However, to access this location, you must have a ticket to the Harry Potter Studios Park, and if you don’t plan your trip well in advance, it’s not easy to get them because demand is extremely high and tickets fly off the shelves like Hedwig. In the post on reselling Harry Potter tickets in London, I explain what you can do to get official tickets with full guarantees.

Useful Information

• Address: Studio Tour Dr, Leavesden, Watford WD25 7LR, United Kingdom.
• How to get there: By train, Watford Junction station.

Although you’ll find a small section dedicated to the Harry Potter universe in almost every Primark around the world, the Oxford Street location has become one of the world’s leading unofficial stores for the series.

Unlike the company’s other stores, the Primark on Oxford Street features a massive section packed with merchandise based on J.K. Rowling’s novels. After booking a Harry Potter tour of London, you’ll be itching to stop by and find almost anything you’re looking for—from sneakers, stuffed animals, and backpacks to stationery, home goods, and Hogwarts-inspired clothing.

Primark is probably one of the best Harry Potter stores in London for buying souvenirs at very affordable prices. The downside is that, since it’s not an official supplier, the quality of some product designs could be better. But who cares about that when you can take home those awesome Gryffindor pajamas for such a low price?

Useful Information

• Address: 14-28 Oxford St, London W1D 1AU, United Kingdom.
• How to get there: By tube, Tottenham Court Road station, Central and Northern lines.

This toy store on Regent Street is a true institution in the city, being one of the oldest, with a whopping 250-year history. A multi-story store where you can admire thousands of toys and an exclusive section dedicated to the Harry Potter series. You’ll love Hamleys so much you won’t want to leave!

I recommend that after enjoying the Harry Potter tour, you take a stroll through the entire toy store, as there are some truly fascinating items. But especially the section dedicated to the young wizard, as the shelves are filled with plenty of items that will tempt you. From the protagonist’s glasses and wand, the Golden Snitch, Tom Riddle’s diary, or the Marauder’s Map to board games, mugs, stuffed animals, or keychains inspired by Hogwarts.

Whether it’s because it’s one of the oldest toy stores in the city or because you’re a huge fan of the Harry Potter series, Hamleys is always worth a visit. Especially if you’re traveling to London with your family, because the kids will have a blast in such a large, unique toy store. It’s an outing they’ll absolutely love!

Useful Information

• Address: 188-196 Regent St., London W1B 5BT, United Kingdom.
• How to get there: By subway, Piccadilly Circus station, Bakerloo and Piccadilly lines.

No list of Harry Potter shops in London would be complete without the Lego Store in Leicester Square. It’s the largest in the world! Take advantage and stop by after enjoying your visit to the Harry Potter Studios Park.

Just admiring the Lego constructions in the store makes the visit worthwhile, but they also have a large section dedicated to the magical universe created by author J.K. Rowling with the brand’s own unique touch.

In addition to being able to buy the castle and the Hogwarts Express, Hagrid’s hut, Diagon Alley, or the Astronomy Tower—among other toys from the Harry Potter collection—you can also see replicas of some of London’s most iconic landmarks, such as the classic red phone booth, Big Ben, or a subway car. It’ll be hard to leave here with just one toy—they’re all so cool!

Useful Information

• Address: 3 Swiss Ct, London W1D 6AP, United Kingdom.
• How to get there: By subway, Leicester Square station, Northern and Piccadilly lines.