Heineken Experience Tickets and Tours in Amsterdam

If you like beer, welcome to paradise: the Heineken brewery is open to everyone!

Vicky Del Moral

Vicky Del Moral

6 min read

Heineken Experience Tickets and Tours in Amsterdam

Heineken Factory Museum | ©Daniel

The beer culture in the Netherlands is well known and there are many brands of beer created in Holland, although Heineken beer is the one we have all heard about and tasted on more than one occasion. If you are visiting Amsterdam you can (and should) take the opportunity to visit the Heineken brewery in its famous Heineken Experience. I tell you how.

The best option

Amsterdam Heineken Experience Tickets

Learn about the brewing process of Amsterdam's most popular beer and taste it.

With your tickets for the Heineken Experience you can visit the brewery, discover its history and taste it for yourself with the two drinks included.

Discover everything behind the most exported product of Holland with this experience to visit the Heineken brewery, where you will visit all stages of brewing. From fermentation to bottling, you will learn all about the evolution of this drink, one of the most consumed in the world.

Thanks to the audio guide included in this ticket, you will have the chance to delve into the popular Heineken brand and learn the secrets of the most international beer. And of course, you'll have the opportunity to try up to two glasses so you can see for yourself the taste of this exquisite blend of barley, hops and water.

Why I like this option: for only 20 euros you have access to the Heineken brewery in Amsterdam where you can discover the history of beer and also taste it.


The most complete option

Amsterdam Offer: Canal Cruise and Heineken Experience Tickets

The two must-see experiences in Amsterdam at the best price

Take the opportunity to book your Heineken Experience together with a canal cruise to get the best price on the most popular attractions in the city.

Duration: from 2 to 6 hours

With this pack you can take a guided tour of the old Heineken factory, where they will explain the process of brewing beer, one of the most precious goods in Holland. Although the explanations in the factory are always in English, you can download an APP where you can follow all the indications and understand well what they are explaining.

But in addition to the visit to the Heineken Experience, you can relax on one of the typical cruises that ply the canals of the city. The boats leave every half hour, which gives you more flexibility in choosing your schedule.

Why I like this option: this is the most complete and convenient option if you are thinking of enjoying both experiences. Buying them together will save you time at the ticket office and money, as it is cheaper than buying them separately.


Access the Heineken Experience with the Amsterdam Pass

The canals on a beautiful summer day
The canals on a beautiful summer day

Another way to get to know the Heineken Experience (the best if you are spending a few days in the Dutch capital) is by acquiring the Amsterdam Pass. It is the only tourist pass in the city that includes this visit within its attractions and also adds the possibility of getting on its various canal cruises.

This pass will give you access to more than 30 museums and attractions of the capital, from the most cultural points of interest to other leisure. You can visit from the essential Rijksmuseum or the Tassenmuseum Amsterdam, a magnificent 17th century canal house that is part of the Amsterdam Canal Ring Area, a Unesco World Heritage Site, to the fun attraction of the Amsterdam Dungeon, the interesting Museum of the Canals or peek at the famous viewpoint A'dam Lookout.

All this without queues and saving up to 50% on their individual tickets, plus the possibility of unlimited travel and move around the city aboard one of its tourist buses or one of the pleasant cruises that travel the famous canals of the capital. You can customize this card and choose to use it for 1, 2, 3 or 5 full days. I leave you here linked my practical guide about Amsterdam Pass and Other Passes so you can read more.

What is the Heineken Experience?

Fermentation vats| ©charlotteshj
Fermentation vats| ©charlotteshj

This experience is located inside the original factory of the Heineken family built in the center of the city of Amsterdam in 1867 to produce all the drinks of the brand until, given the great demand for beer in the 80s, the company had to move to another larger plant on the outskirts. This is how, in 2001 and to take advantage of this building with so much history behind it, the Heineken Museum was created.

In its interactive tour and thanks to an audio guide available in several languages, Spanish among them, you will learn about the origin and evolution of this renowned brand, its 4 natural ingredients and secrets and the real processes for the production of Heineken beer, while you walk among the huge copper tanks that were originally used in its production and you can even try to make your own beer for a day!

There is also an APP with a guide to the Heineken Experience, which you can download to get the most out of your tour, which lasts an hour and a half. There are millions of visitors who experience the Heineken Experience every year, so if you do not want to miss it I advise you to get your ticket without queues in advance.

Book tickets for the Heineken Experience

Schedule of the Heineken Experience

Heineken Experience ticket| ©Elroy Serrao
Heineken Experience ticket| ©Elroy Serrao
  • Monday to Thursday from 10:30 am to 7:30 pm. Last access at 17:30
  • From Friday to Sunday and every day in July and August from 10:30 to 21:00 (last access at 19:00)

How to get to the Heineken Experience

Amsterdam tram| ©Sandro Gonzalez
Amsterdam tram| ©Sandro Gonzalez

The Heineken Museum is located in the center of Amsterdam so getting there is very easy through its streetcars, specifically with lines 7, 10, 16, 24, 25 and 78.

Book tickets for the Heineken Experience

Other places of interest near the Heineken Experience

Van Gogh Museum| ©Alan de la Cruz
Van Gogh Museum| ©Alan de la Cruz

Because of its privileged location, near the Heineken Museum there are several attractions that are also worth a visit during your trip to Amsterdam. Two of the must-see museums of the city are very close, such as its main art gallery with more than 8000 works of art, the Rijksmuseum, 492 meters away, and the second most visited museum in the city, the wonderful Van Gogh Museum, which exhibits more than 200 original works of the Dutch painter.

Very close by, about 600 meters away, you can visit the amazing house of Amsterdam's ruling family Van Loon in his Valoon Museum, on Keizersgracht. About 960 meters away you should visit the Flower Market, where the locals of the city usually buy their seeds, gardening supplies, plants and flowers because it is a real orchard with hundreds of species and tulips of all colors, as the emblematic flower it is in the Netherlands.

I also recommend that you take advantage of your day at the Heineken Experience to eat a pannenkoeken, a typical pancake but Dutch style, with sweet and savory fillings and that is really typical in this city. Nearby you will find one of the best places to taste them, in the De Carrousel Pannenkoeken, in H.M. van Randwijkplantsoen 1, a curious restaurant built on an old carousel.

Other interesting things to do in Amsterdam

If in addition to falling in love with Amsterdam you want to take advantage of your trip to discover its surroundings, you are in luck, because there are many day trips that bring you closer to the famous Dutch windmills, its tulip fields and its most famous cities, such as Rotterdam or The Hague. To help you choose your excursion, I have created this practical guide: 5 Best Day Trips from Amsterdam. If you allow me, I recommend my favorite, the Bruges. I'll tell you about it here: Bruges Day Trips from Amsterdam.

Book tickets for the Heineken Experience

Frequently asked questions

  • What do you do during a Heineken Experience?

    The Heineken Experience is actually a self-paced tour through the Heineken brewery. You will have the opportunity to learn all about Heineken's legacy and innovations, the brewing process, and, to finish the tour, you will enjoy two genuine Heineken beers.

  • How long does a Heineken Experience last?

    The tour officially lasts 1.5 hours, however, as it is a self-paced tour, most visitors extend the experience to 2 or 3 hours, the perfect time to fully immerse themselves in the history of the facilities and the production of the beer.

  • Is the Heineken Experience suitable for children?

    The Heineken Experience is kid-friendly, especially for the various interactive experiences on offer. Please note that although children under 11 can enter for free, they still require a ticket. Children between the ages of 11 and 17 can access the experience with a reduced ticket.

  • Is it possible to enter the Heineken Experience with the Amsterdam Pass?

    Yes, the Heineken Experience is one of the attractions included in the Amsterdam Pass.