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Heineken Experience in Amsterdam

If you like beer, welcome to paradise: the Heineken brewery is open to everyone!

Vicky Del Moral

Vicky Del Moral

5 min read

Heineken Experience in Amsterdam

Heineken Factory Museum | ©Daniel

Beer culture in the Netherlands is well known and there are many brands of beer created in Holland, but Heineken beer is the one we have all heard about and tried on more than one occasion. If you are visiting Amsterdam you can (and should) take the opportunity to visit the Heineken brewery in its famous Heineken Experience. Here's how.

The best option
Heineken Experience Amsterdam & 1-Hour Canal Cruise

The two must-see experiences in Amsterdam, at the best price

Book your Heineken Experience together with a canal cruise to get the best price on the most popular attractions in the city

Duration: 2 hours 30 minutes
From $ 39 at Hellotickets

With this option, you can take a guided tour of the old Heineken brewery, where they will explain the brewing process of beer, one of the most precious goods in Holland. Although the explanations in the factory are always in English, you can download an app where you can follow all the indications and understand well what they are explaining.

But in addition to the visit to the Heineken Experience, you can relax on one of the typical cruises that ply the canals of the city. The boats depart every half hour, giving you more flexibility in choosing your schedule.

Why I like this option: this is the most complete and convenient option if you are thinking of enjoying both experiences. Buying them together will save you time at the ticket office and money, as it is cheaper than buying them separately.


Access to the Heineken Experience with the Amsterdam Pass

The canals on a beautiful summer day
The canals on a beautiful summer day

Another way to get to know the Heineken Experience (the best if you are going to spend a few days in the Dutch capital) is by purchasing the Amsterdam Pass. It is the only tourist pass in the city that includes this visit within its attractions and also adds the possibility of getting on its various canal cruises.

This pass will give you access to more than 30 museums and attractions of the capital, from the most cultural points of interest to other leisure. You can visit from the essential Rijksmuseum or the Tassenmuseum Amsterdam, a magnificent 17th-century canal house that is part of the Amsterdam Canal Ring Area, a Unesco World Heritage Site, to the fun attraction of the Amsterdam Dungeon, the interesting Museum of the Canals or take a peek at the famous A'dam Lookout.

All this without queues and saving up to 50% on their individual tickets, plus the possibility of unlimited travel and move around the city aboard one of its tourist buses or one of the pleasant cruises that travel the famous canals of the capital. You can customize this card and choose to use it for 1, 2, 3, or 5 full days. Here's my practical guide about I Amsterdam Pass and Other Passes so you can read more.

What is included in the Amsterdam Pass?

  • 1, 2, 3 or 5 day free pass and discounts on over 50 attractions, museums, restaurants, and tours
  • Unlimited use of hop-on hop-off, hop-on-hop-off buses and boats
  • Discount on all night cruises
  • Tour guide with maps and information about the city and the use of your pass
  • Valid for 12 months from the date of purchase

What is the Heineken Experience?

Fermentation Vats | ©charlotteshj
Fermentation Vats | ©charlotteshj

This experience is located inside the Heineken family's original factory built in the city center of Amsterdam in 1867 to brew all the brand's beverages until, given the great demand for beer in the 1980s, the company had to move it to another larger plant on the outskirts. This is how, in 2001 and to make use of this building with so much history behind it, the Heineken Museum was created.

In its interactive tour and thanks to an audio guide available in several languages, including English, you will learn about the origin and evolution of this renowned brand, its 4 natural ingredients, and the actual processes for the production of Heineken beer, while you walk among the huge copper tanks that were originally used in its production. You can even try to make your own beer for a day!

There is also an app with a guide to the Heineken Experience, which you can download to get the most out of your tour, which lasts an hour and a half. Millions of visitors experience the Heineken Experience every year, so if you don't want to miss it I advise you to get your skip-the-line ticket in advance.

Schedule of the Heineken Experience

Heineken Experience ticket | ©Elroy Serrao
Heineken Experience ticket | ©Elroy Serrao
  • Monday to Thursday from 10:30 am to 7:30 pm. Last access at 5:30 pm
  • From Friday to Sunday and every day in July and August from 10:30 am to 9:00 pm (last access at 7:00 pm).

How to get to the Heineken Experience

Amsterdam tramway | ©Sandro Gonzalez
Amsterdam tramway | ©Sandro Gonzalez

The Heineken Museum is located in the center of Amsterdam so getting there is very easy via its streetcars, specifically with lines 7, 10, 16, 24, 25 and 78.

Other places of interest near the Heineken Experience

Van Gogh Museum ©Alan de la Cruz
Van Gogh Museum ©Alan de la Cruz

Because of its prime location, near the Heineken Museum, several attractions are also worth a visit during your trip to Amsterdam. Two of the must-see museums of the city are very close, such as its main art gallery with more than 8000 works of art, the Rijksmuseum, 492 meters away, and the second most visited museum in the city, the wonderful Van Gogh Museum, which exhibits more than 200 original works of the Dutch painter.

Nearby, about 2,000 feet away, you can visit the amazing house of Amsterdam's ruling Van Loon family in their Valoon Museum, on Keizersgracht. At about 3,000 feet you should visit the Flower Market, where the locals of the city usually buy their seeds, gardening supplies, plants, and flowers because it is a real orchard with hundreds of species and tulips of all colors, as the emblematic flower that is in the Netherlands.

I also recommend that you take advantage of your day at the Heineken Experience to eat a pannenkoeken, a typical Dutch style pancake, with sweet and savory fillings. Nearby you will find one of the best places to taste them, at De Carrousel Pannenkoeken, at H.M. van Randwijkplantsoen 1, a curious restaurant built on an old carousel.

Other interesting things to do in Amsterdam

If in addition to falling in love with Amsterdam you want to make the most of your trip to discover its surroundings, you are in luck, because many day trips bring you closer to the famous Dutch windmills, its tulip fields and its most famous cities, such as Rotterdam or The Hague.

To help you choose your excursion, I have created this practical guide: Best Day Trips from Amsterdam. If you ask me, my favorite one is the Bruges day trip. I tell you about it here: Bruges Day Trips from Amsterdam.

Frequently asked questions

  • What do I do during a Heineken Experience?

    The Heineken Experience is actually a self-guided tour through the Heineken brewery and its company. You'll get to learn all about Heineken's heritage and innovations, the process that goes into making its beer, and finally you'll be given two genuine Heineken beers.

  • How long is the Heineken Experience?

    The self guided tour officially lasts 1 hr 30 mins, however as its self guided you can stay for longer and most people suggest that 2-3 hours is the perfect amount of time to soak in the brewery's history and installations.

  • Is the Heineken Experience suitable for children?

    The Heineken Experience is suitable for children, specifically the various interactive experiences on offer. Keep in mind, while children under 11 can enter for free, they will still need a ticket, while children between 11-17 can enter with a slightly discounted ticket.